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AI rankings / Email marketing software

Which email marketing software does ChatGPT recommend?

Newsletter and email marketing tools as ChatGPT recommends them to small businesses, creators and online shops.

In the measurement of 23 October 2026, ChatGPT named Mailchimp in 70% of 10 answers to buyer questions about email marketing software.

#BrandNamed inAvg. positionNamed first
1Mailchimp70%2.72
2MailerLite60%1.74
3Brevo50%2.80
4Kit40%2.81
5Klaviyo30%2.01
6Substack20%1.51
7Buttondown20%4.50
8HubSpot10%1.01
9Adobe10%2.00
10beehiiv10%2.00
11Shopify10%3.00
12Omnisend10%3.00
13Constant Contact10%3.00
14ActiveCampaign10%3.00
15Ghost10%3.00
16EmailOctopus10%4.00
17Salesforce10%4.00

Named in: share of answers that named the brand. Average position: its order among the brands each answer named. Measured 23 October 2026.

The questions we asked

Asked as written, in English, to ChatGPT with the location set to US. Methodology.

  1. What is the best email marketing software for a small business?
  2. Which newsletter platform should a new creator start with?
  3. What email marketing tool works best for an online shop?
  4. Which email marketing platform has the best free plan?
  5. What is the easiest tool to send a monthly company newsletter?
  6. Which email marketing software has good automation for beginners?
  7. What is a cheaper alternative to the big email marketing platforms?
  8. Which email tool is best for B2B lead nurturing?
  9. What newsletter software do journalists and writers use?
  10. Which email marketing tool has the best deliverability?

Websites the answers link to

Number of answers that linked each site. The model answers from memory, so these are sites it remembers as authorities for email marketing software, not pages it just read.

WebsiteAnswers
mailchimp.com6
brevo.com4
kit.com4
mailerlite.com4
buttondown.email2
klaviyo.com2
substack.com2
activecampaign.com1
beehiiv.com1
business.adobe.com1
constantcontact.com1
emailoctopus.com1

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