AI rankings / SEO tools
Which SEO tools does ChatGPT recommend?
Keyword research, rank tracking and site audit tools that ChatGPT points marketers to.
In the measurement of 23 October 2026, ChatGPT named Semrush in 70% of 10 answers to buyer questions about SEO tools.
| # | Brand | Named in | Avg. position | Named first |
|---|---|---|---|---|
| 1 | Semrush | 70% | 2.3 | 2 |
| 2 | 60% | 2.7 | 3 | |
| 3 | Ahrefs | 50% | 1.8 | 1 |
| 4 | SE Ranking | 30% | 3.0 | 0 |
| 5 | BrightLocal | 20% | 1.5 | 1 |
| 6 | Ubersuggest | 20% | 3.0 | 0 |
| 7 | Screaming Frog | 20% | 3.0 | 1 |
| 8 | Moz | 20% | 3.5 | 0 |
| 9 | Mangools | 10% | 1.0 | 1 |
| 10 | Surfer | 10% | 1.0 | 1 |
| 11 | Lumar | 10% | 2.0 | 0 |
| 12 | Clearscope | 10% | 2.0 | 0 |
| 13 | AccuRanker | 10% | 3.0 | 0 |
| 14 | Sitebulb | 10% | 3.0 | 0 |
| 15 | Whitespark | 10% | 3.0 | 0 |
| 16 | AgencyAnalytics | 10% | 4.0 | 0 |
| 17 | MarketMuse | 10% | 4.0 | 0 |
| 18 | Bing | 10% | 5.0 | 0 |
| 19 | Yext | 10% | 5.0 | 0 |
| 20 | Yoast | 10% | 6.0 | 0 |
| 21 | Whatagraph | 10% | 6.0 | 0 |
| 22 | DashThis | 10% | 7.0 | 0 |
Named in: share of answers that named the brand. Average position: its order among the brands each answer named. Measured 23 October 2026.
The questions we asked
Asked as written, in English, to ChatGPT with the location set to US. Methodology.
- What are the best SEO tools for a small business?
- Which keyword research tool should I use?
- What is the best rank tracking tool?
- Which SEO tool is best for technical site audits?
- What is a cheaper alternative to the big all-in-one SEO suites?
- Which SEO tools do agencies use for client reporting?
- What is the best free SEO tool?
- Which tool is best for finding backlink opportunities?
- What SEO software is best for local businesses?
- Which SEO tool is best for content optimization?
Websites the answers link to
Number of answers that linked each site. The model answers from memory, so these are sites it remembers as authorities for SEO tools, not pages it just read.
| Website | Answers |
|---|---|
| semrush.com | 6 |
| ahrefs.com | 5 |
| search.google.com | 5 |
| seranking.com | 3 |
| analytics.google.com | 2 |
| neilpatel.com | 2 |
| accuranker.com | 1 |
| ads.google.com | 1 |
| agencyanalytics.com | 1 |
| bing.com | 1 |
| brightlocal.com | 1 |
| clearscope.io | 1 |
Is your brand missing from this list?
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