GEO by UrbanoDX

AI rankings / Password managers

Which password managers does ChatGPT recommend?

Password managers that ChatGPT suggests for families, individuals and business teams.

In the measurement of 23 October 2026, ChatGPT named Bitwarden in 100% of 10 answers to buyer questions about password managers.

#BrandNamed inAvg. positionNamed first
1Bitwarden100%1.64
21Password90%1.36
3Apple30%2.70
4Dashlane30%3.30
5Keeper20%3.00
6Proton10%3.00

Named in: share of answers that named the brand. Average position: its order among the brands each answer named. Measured 23 October 2026.

The questions we asked

Asked as written, in English, to ChatGPT with the location set to US. Methodology.

  1. What is the best password manager?
  2. Which password manager should a small business use?
  3. What is the best free password manager?
  4. Which password manager is best for families?
  5. What is the most secure password manager?
  6. Which password manager works best across iPhone, Android and Windows?
  7. What password manager should an IT team roll out to employees?
  8. Which password manager is best for sharing logins with a team?
  9. What is a good alternative to a browser's built-in password manager?
  10. Which password manager supports passkeys best?

Websites the answers link to

Number of answers that linked each site. The model answers from memory, so these are sites it remembers as authorities for password managers, not pages it just read.

WebsiteAnswers
bitwarden.com10
1password.com9
dashlane.com3
keepersecurity.com2
proton.me1
support.apple.com1

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